THIS IS WHAT I CAN DO FOR YOU.
Develop Copy and Concepts That Will Move You to the Top of Recogntion, Readership, and Response
Use The Internet and Traditional Advertising to Help You Find and Keep Customers
Get You Started with Google Advertising Tools and Pay Per Click Advertising
Reduce the Costs of Your Advertising, Printing, and Direct Marketing
Merge Your Traditional Advertising with Online, Internet Advertising
Show You Tax Breaks (Yep, For Advertising!) That Your Agency Doesn't Know About
Work With You to Meet Federal, State, and Corporate Diversity Procurement Goals
THIS IS WHAT I HAVE DONE BEFORE.
1978
TOYOTA
WaterJet Looms Charlotte · Account Manager
Introduction of Toyoda (same as Toyota, the car company) to the United States. New technology.
» Our Brand was defined by 'ergonomics', a space age word at the time.
FORD AEROSPACE
Laser-Based Silicon Wafer Inspection Systems Charlotte · Account Manager
At one time, Ford (the car company) was in the satellite business. This offshoot developed the first automated systems to inspect silicon wafers. Chips are made from wafers. The earliest days of Apple; pre-IBM PC; the highest of high tech.
AEGIS
Satellite Global Mapping Silicon Valley · Copy/Concepts/Account Manager
You know Google Maps. This was the software and technology that started the industry.
ELBA KAISER SCHEELE
Concrete Pumps Charlotte, Stuttgart ·
Copy/Concepts/Account Manager
» Our Pumps Don't Shake, Shimmy or
Rock and Roll
1980
MACOM
TV Cable and Converter Systems
Hickory, NC ·
Copy/Concepts/Account Manager
Coax cable, just wire, just hardware. Just wire, but our ads consistently Scored #1
in the industry, beating Disney, HBO and ESPN.
» Hacking the Mons Pubis
ON-LINE SOFTWARE
Mainframe Computer Systems Software Ft. Lee, NJ ·
Copy/Concepts/Account Manager
At the time, mainframes still ruled and software was custom. We were
among the first to sell off the shelf. Brand: "There Are No Answers. Only Help."
» Here's what matters most.
1985
NIKE CONDOMS
Speculative Proposal
Didn't happen. Michael Jordan has one. Unless he's used it by now. » Promise, you'll love this.
ANDERSEN LEMBKE
Business to Business Advertising Stamford, London · VP of Business Development
Andersen Lembke was arguably the premier 'industrial' ad agency in the world. New business efforts increased U.S. division from 9 (I was the 9th) to 35 in a little over a year. London office grew from one account to five in six months.
FORD ROBOTICS
Laser Guided Materials Retrieval
Liverpool · Copy/Concepts/Account
Manager
Early technology for bar-code based automated materials handling.
PHILIPS ELECTRONICS
Facsimile Ipswich,
UK · Copy/Concepts/Account Manager
Remember fax machines? Facsimile was the newest office technology. Introduced
them to the U.K.
OCÉ
Photocopiers Apeldoorn, NL · Copy/Concepts
Virtually unknown in United States
but common in Europe, industrial strength copying machines, the Xerox of
Europe.
1990
BUSINESS ADVERTISING EUROPE
Business to Business Advertising Amsterdam, Helsinki, London · VP of Business Development
CATERPILLAR
Laser Guided Construction Equipment Geneva · Strategic Planning
Applied Research & Development Center for this nascent robotics technology
CENTER FOR ADVANCED SOFTWARE STUDIES
Mainframe Software Training New York ·
Strategic Planning/Creative Consultant
Brand: 'Why We Teach a Course No One Is Interested In, And Why We Do It for Free.'
CASS took the lead in 'V 1.0' release training during the birth of Microsoft, Ashton Tate, Computer Associates.
OUTSMARTING MADISON AVENUE: WHAT YOUR AD AGENCY DOESN'T TELL YOU
How you manage a hundred-million dollar consumer ad campaign is not how you manage a million dollar business-to-business ad campaign. Most agencies struggle with the difference. (And interestingly, twenty years later, Internet marketing has begun to demand the accountability this book espoused.)
OPPENHEIMER FUNDS
Mutual Funds New York ·
Creative Consultant
A Top 10 Mutual Fund Manager. Sales Collateral, 'Global View', 'The World Loves an Investor'
» Read His Lips, perhaps the most reprinted piece in financial services at the time.
» Predicting the future. Not a bad guess. (But we cheated.)
THE BUSINESS JOURNAL
Business Newspapers Charlotte, Nationwide ·
Marketing Communications Columnist
'Out Smarting Madison Avenue, What Your Ad Agency Doesn't Tell You', a
series of why to, how to articles.
» Notice 'Share the Risk', Now the Google Business Model
FIRST UNION NATIONAL BANK
Mutual Funds, Capital Markets, Derivatives
Charlotte · Product Development
Consultant
Series 6 Financial Marketing Consultant to ad agency, William Cooke, first mutual fund sales, Women and Investing,
First Website
ING MUTUAL FUNDS
Mutual Funds Newtown, PA ·
Creative Consultant
Introduced ING-Netherlands, the world's largest financial services
company, to the U.S. During seven year consultancy, elevated ING from virtual
unknown in U.S. to near universal recognition with ads
that consistently scored top in Recognition and Readership throughout the
financial services industry.
» It was all about women.
1995
VIGOR
Internet Gambling Curacao,
Latvia · Venture Project Manager
Have you ever tried to explain the Internet to someone who didn't own a PC? This too-early effort
was successful in every respect save one - $6 million short of capital. Today,
Internet Gambling one of the biggest industries in the world.
LIONHART MILANO
Fotographia Digitale e Immaginare · Copy/Concepts/Branding
Chi sei tu? Un verme? Una creatura legata dincertezze dargento halide e colore? Obblicate a pellicola? Rigid? Immutable? Oppure Liberi? Un deo? Un spirito creando codice nella vostr figure? Risuscita. Ingrandisce. Diventa una con Jah. Digitalare. » Changing Forever the Way You Photograph Testicles
DUMP VIDEO CRACK
Guerilla Public Awareness South Carolina ·
Pro Bono Public Relations
Video poker machines
were the biggest business in S.C., quasi-legal, but
unregulated. This campaign, which stretched from the Baptist Convention to
the Governor's Office and the State Supreme Court ended video
poker once and for all, in little over a year. » Feed to the Charlotte
Observer. More linage than any coverage since Jim and Tammy Faye
Bakker and the PTL scandal.
2000
ING UNITED STATES FINANCIAL SERVICES
Fixed and Variable Annuities, Insurance, Mutual Funds Philadelphia · Director, Creative Services · Reorganize in-house creative department, new print purchasing procedures save 25% or $2 million of $8 million budget, first internal cost accounting reduces labor 30%, research shows new sales material tops in its class compared to four leading competitors.
2008
THE SERVICE DISABLED VETERAN NEURAL NETWORK
U.S. Govt. Subcontracting for Minority, Woman, and Disabled
Vet-Owned Small Business
Under the Bush administration, fewer than 30% of federally mandated
subcontracting opportunities for small businesses are actually awarded.
Let's hope the Obama administration changes that.
» Download, Do They Get It, Ad Agency Diversity Compliance Ratings
Le CINQ
Business Development Golf Tournament
Morocco · Strategic Planning
Introduce American companies in the recently revitalized Moroccan economy to the country's
unemployed college graduates.
2010
THIS IS WHAT I'M DOING TODAY.
AD\WORDS\AD\AGENCY
Merging Google Advertising Tools with Traditional Agency Services
Offline ad agencies remain a world apart from Web Services
and Web People
don't understand low performance 'traditional' advertising. A\W\A\A brings
them together to increase ad efficiency for mid-sized businesses.
» Go to Ad\Words\Ad\Agency
AD WORDS SECURITY
Reputation Management PR meets Search Marketing. » Go to Ad Words Security
ALTAJET
Online Jet Sales Sales Funnels, Positioning, PR, PPC, SEO
"Yes, you can buy it yourself."
» Go to AltaJet
YOGURT CREATIONS
Retail Food Sales Employee Policies and Procedures, Store Operations Documentation
