» OFFER #1, A COMPLIMENTARY BOOK
Think. Move. Fast.
ARE WE WHAT WE READ?
Business books with titles like, 'How to Manage Everything In Five Easy Lessons' or 'Achieving Excellence by Finding the Cheese' have never taught me much of anything that I didn't already know—especially when it comes to handling unknown situations. By teaching how to see the commonplace from a different point of view, these books show us how to deal with scenarios we have not dealt with before.
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle
'Search' as we now practice it every day is
a cultural
phenomenon without equal, and a marketing disruptor not seen since the invention of TV. Its
reinvention by Google has not only changed the Web, it has changed your
business, whether you know it yet or not. Essential to understanding the Web, Google, and the
Future of Advertising at its most fundamental. Plus, it's a great read.
» More at John Battelle's Searchblog
Avinash Kaushik
Known as "the Analytics Evangelist for Google" Kaushik is also the author of the highly rated web analytics blog Occam's Razor. The strength of this book, and Kaushik's approach, is in the practical application of both quantitative (web log) data tempered with qualitative (your industry experience) opinion, to deliver actionable intelligence, even for small and mid-sized businesses. Not only a definitive guide for web analytics, perhaps The Marketing Guide of the Decade, essential reading for anyone wanting to maintain core marketing skills in an industry that has lost its core. Excellent - HIGHLY RECOMMENDED. » Go to Occam's Razor
Envisioning Information(1990)
Visual Explanations: Images and Quantities, Evidence and Narrative (1997)
The Visual Display of Quantitative Information(2001)
Edward Tufte, Professor Emeritus at Yale University
The books of this 'Holy Trinity' have been called "The century's best book on graphics," by Computing Review; "One of the best books you've ever seen," by Datamation; and "The best nonfiction book of the 20th century" by amazon.com. They're right; these books are worshiped, as much as read. If your business is information delivery, in any medium, Tufte is a must, an educator with a cult-like following. His seminars on 'charts and graphs' draw standing ovations. Just for fun, » read his critique of PowerPoint to see how we are all so poorly served by the systematic dumbing down of important information, especially in corporate America. » More Tufte
Language as a Window into Human Nature · Steven Pinker, Johnstone Family Professor of Psychology at Harvard University
Not about words, but how the mind
works when it uses words. "Everyone with an interest in language and how
it gets to be how it is -- that is, everyone interested in how we get to
be human and do our human business -- should read 'The Stuff of
Thought'," Robert Lakoff, Science.
» Connect to Pinker
» Or catch his presentation on YouTube
An Ingenious Way to Understand Why People
Around the World Live and Buy as They Do
Dr. Clotaire Rapaille
A French child psychologist charges American corporations
millions
for a few Key Words. Not only products, but entire cultures are reduced to a
simple words, each one dead on.
(Think search term) Rapaille's premise that we buy with our 'reptilian
brain' puts The Culture Code on track to become a marketing classic. An
absolutely fun book which reminds us of why we went into advertising in the
first place. [Perhaps you saw Rapaille on 60 Minutes.]
» The Rapaille Institute
The Remarkable Story of Risk · Peter L. Bernstein
Against the Gods (1996) has sold over 500,000 copies, a worldwide best
seller perhaps better read outside the United States. Bernstein is a near-legendary
American financial manager and consultant. With this book he makes insurance - yes,
insurance - a fascinating read. There's something here to help you understand every aspect
of business. After all, isn't all business mostly risk management?
» Peter Bernstein, Inc.
A Very Short Introduction · Kenneth Binmore, CBE, Professor Emeritus of Economics at University College, London, Fellow of the British Academy and the American Academy of Arts and Sciences Why a book on game theory? Why not? You know that Google Search Terms are essentially auctioned. But what kind of auction is it? English? Dutch? And what's the util of winning the bid? If your money matters, this matters. » Binmore at Wikipedia
Stephen Wolfram
Wolfram turns science into art of the highest order.
Maybe that's the message, that when they reach the same level, science and
art are indistinguishable. Da Vinci meets Zen and the Art of Motorcycle Maintenance with a PhD
in arithmetic. No need to understand all of it, just look at it. A leaf and
the Mona Lisa, or a business plan and a headline, become basic building
blocks to a greater whole.
» Download Images
How Little Things Can Make a Big Difference · Malcolm Gladwell
A magazine article that became a book that shows us how small things can suddenly trigger an epidemic of change. Such a simple concept; such profound implications from something we always knew in the back us our minds, but is now a part of our everyday consciousness. The Concept of the Tipping Point might be the leading meme of the century so far. » Gladwell's Blog
THE ULTIMATE GUIDE TO GOOGLE ADWORDS
How to Access 100 Million People in 10 Minutes · Perry Marshall and Bryan Todd
There is a "start your own business and get rich quick" cache to the Internet that most "How To" books center around. Written for the small and independent business person, at first glance Perry Marshall's book is no exception. But unlike others in the class, Marshall supports every instruction with timeless, proven, direct marketing principles that apply to every business of every size. Ultimate Guide is the place to start if you're running your own business, or if you want a quick, hand's-on guide not only to AdWords, but how it relates to traditional advertising and marketing as well. » Website and Blog
A Rogue Economist Explores the Hidden Side of Everything
· Steven D. Levitt
and Stephen J. Dubnerrank
Levitt shows us how easy it is to come to false conclusions by seeing correlation and assuming cause. Freakonomics reminds us of how economics, like chemistry, even though unseen, is everywhere. Applied economics from another point of view. » the Blog
How Randomness Rules Our Lives · Leonard Mlodinow
Yo! Mlodinow contributed to Star Trek: The Next Generation! Formerly an Alexander von Humboldt fellow at the Max Planck Institute, Mlodinow now teaches randomness at Caltech. What did I learn? How to win at Let's Make a Deal. (Door #1? Door #2? Door #3?) From the blurb, ". . . this book challenges everything we [think] we know about how the world works." » Website
Jonah Lehrer
Do we, do we really, base our decisions on thoughtful deliberation? Does expensive wine really taste better than the stuff in the jug? Probably. Emotions matter. When do we depend on reason? When do we rely on emotion? Lehrer teaches us that how we think we decide, isn't really the way we, or our customers, really decide. Helpful for getting into the conversation in the head of a shopper considering which keywords to enter or designing landing pages. » Website and Blog
Additional Titles
More Google, AdWords and Web Design Titles are available at » AdWords Ad Agency
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