William Cruse - What the Experts Have Taught Me

WHAT THE EXPERTS HAVE TAUGHT ME

Tell me the symptoms.
I'll show you the cure.

SOCIOLOGY, RETAIL, CULTURAL MARKETING, SEARCH, THE INTERNET

The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture,
John Battelle » Battelle's Search blog

The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do, Dr. Clotaire Rapaille » The Rapaille Institute

The Tipping Point How Little Things Can Make a Big Difference, Malcolm Gladwell » Gladwell's Blog

Freakonomics A Rogue Economist Explores the Hidden Side of Everything, Steven D. Levitt and Stephen J. Dubnerrank » the Blog

The Stuff of Thought Language as a Window into Human Nature, Steven Pinker, Johnstone Family Professor of Psychology at Harvard University » Connect to Pinker » Or catch his presentation on YouTube

The Drunkard's Walk How Randomness Rules Our Lives, Leonard Mlodinow, Alexander von Humboldt fellow at the Max Planck Institute » Website

How We Decide, Jonah Lehrer » Website and Blog

Why We Buy, Paco Underhill » Website

No Logo Naomi Klein » Discussion forum

Alone Together Why We Expect More from Technology and Less from Each Other, Sherry Turkle

Words That Work: It's Not What You Say, It's What People Hear, Frank Luntz » Luntz' Blog

Win: The Key Principles to Take Your Business From Ordinary to Extraordinary, Frank Luntz

You Are Not A Gadget, Jaron Lanier » Lanier's Site

WEB DESIGN, ADVERTISING, ANALYTICS, AND SOCIAL MEDIA

Web Analytics, Avinash Kaushik, Analytics Evangelist for Google » Kaushik's Blog, Occam's Razor

The Ultimate Guide to Google AdWords How to Access 100 Million People in 10 Minutes,
Perry Marshall and Bryan Todd

Google Advertising Tools, Harold Davis

Google Analytics, Tyler Ledford

Landing Page Optimization, Tim Ash

AdWords for Dummies, Howie Jacobson

CSS, David Sawyer McFarland

The 3 Normal Forms, Fred Coulson

Expression Web 3, Morten Rand-Hendriksen

WordPress, Lisa Sabin-Wilson

Blogging, Lisa Sabin-Wilson

The Huffington Post Complete Guide to Blogging, The editors of the Huffington Post

Social Media Marketing, Jan Zimmerman

INFORMATION DESIGN

Envisioning Information,

Visual Explanations: Images and Quantities, Evidence and Narrative,

The Visual Display of Quantitative Information,

Beautiful Evidence,

The Cognitive Style of PowerPoint, all Edward Tufte, Professor Emeritus, Yale University » Website

BUSINESS AND FINANCE

Game Theory A Very Short Introduction, Kenneth Binmore, CBE, Professor Emeritus of Economics at University College, London

Against the Gods The Remarkable Story of Risk, Peter L. Bernstein

The Black Swan Nassim Taleb

What Matters Most How to Future-Proof Your Company, Gary Hamel

THE FUTURE - ARTICLES, BOOKS, BLOGS

A New Kind of Science, Stephen Wolfram » Download Images

The Shock Doctrine, Naomi Klein » Discussion forum

How to Run the World Charting a Course to the Next Renaissance, Parag Khanna

The Future of Power, Joseph Nye, Jr.

Never Say Die The Myth and Marketing of the New Old Age, Susan Jacoby

The Information, James Gleick » Blog, Bits in the Ether

Future Babble, Why Expert Predictions Are Next to Worthless, Dan Gardner » Website

The Art of Critical Decision Making, Michael A. Roberto