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  Acclaimed, one of two "Thought Process Leaders" in the United States for ING U.S. Financial Services.  

ING MUTUAL FUNDS

 

 

© 2010 William Cruse, LLC   All Rights Reserved

 

Bill Cruse supports Woman-Owned, Minority-Owned, and Service Disabled Veteran-Owned Small Business
seeking federal, state and corporate subcontracting opportunities.
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"It's all about women."

"Got it."

 

"Old women. Young women."

"Got it."

 

"Women at work. Women at play."

"I understand."

 

"Frugal women. Frivolous women."

"Yep. I know what you want."

 

"Woman other women can relate to."

"Definitely."

 

"But we've got to keep them middle of the road."

"Wrong."

 

Young women, old women. Women at work, women at play. Frugal women. Frivolous women. Women other women can relate to.

This is what they really look like.

This is who they really are.

 

This (sub)campaign never scored lower than #3 - and usually #1 - in recognition and readership in financial services publications.

 

It's all about listening to your client.

And being good at taking instructions.