Attract Women
ING Mutual Funds
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"It's all about women," they said.
"Got it."
"Young women. Old women."
"Got it."
"Women at work. Women at play."
"I understand."
"Frugal women. Frivolous women."
"Yep. I think I know what you want."
"Woman other women can relate to."
"Definitely."
"But we've got to keep them middle of the road."
Wrong.
Never scored lower than #3,
usually #1, in Recognition and Readership.
What the experts have
taught me:
° Sociology, Retail,
Cultural Marketing,
Search, and the Internet
° Web Design, Advertising
and Analytics
° Information Design
° Business and Finance
° The Future
Clients and Associations
° Machinery Advertising
° Computers, Software,
Technology Advertising
° Financial Services
Advertising
° Issues Management
° Employment and
Associations
° Business and Marketing
Plans, Proposals, and
Publications
Facebook vs. Google
° The most important thing
to know — in just 7 words.
Is someone else playing
with your Twitter?
° Getting h***ed.
Need help with your Small or Mid-Sized Business Plan?
° You'll have better
success if you take
a holistic approach.
Let's talk.
Are you a Minority-Owned, Woman-Owned or Disabled Veteran-Owned Small Business looking
for Federal Subcontracting opportunities?
° I can tell you what
works. And what doesn't.
