Adults Only
Intellegent cable systems
This is a true story.
Think the early days of Cable TV. Before PCs. When Cable TV was high-tech
and required a desktop converter. Some locales offered 'adult' television
with converters that could be hard-wired to lock out certain channels.
That was, until a couple of enterprising 12-year olds figured out that
they could pour a couple of drops of Pepsi in just the right place and
short out the lock out circuitry - instant dirty movie. (Boys will be boys.)
Needless to say, this put the entire cable industry on high alert.
The Marketing Director explained the problem very succinctly,
"From now on, if some kid gets a look at a woman's *****, we're going
to be knocked on our ass!" (Instant headline!)
This ad, which addressed the issue head on, was not only
the winner of numerous trade association and advertising awards
but the subject of a highly favorable feature editorial in the leading
trade publication - instant success.
When is it an Ad and when is it PR?
Why aren't they the same?
