William Cruse Mons Pubis Ad

This is a true story.

Think the early days of Cable TV. Before PCs. When Cable TV was high-tech and required a desktop converter. Some locales offered 'adult' television with converters that could be hard-wired to lock out certain channels. That was, until a couple of enterprising 12-year olds figured out that they could pour a couple of drops of Pepsi in just the right place and short out the lock out circuitry - instant dirty movie. (Boys will be boys.) Needless to say, this put the entire cable industry on high alert.

The Marketing Director explained the problem very succinctly, "From now on, if some kid gets a look at a woman's *****, we're going to be knocked on our ass!" (Instant headline!)

This ad, which addressed the issue head on, was not only the winner of numerous trade association and advertising awards but the subject of a highly favorable feature editorial in the leading trade publication - instant success.

When is it an Ad and when is it PR? Why aren't they the same?

MACOM