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 What I like about Bill is his ability to see the obvious. 

TOYODA

 

Ad For Toyota Waterjet Looms

 

 

 

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The U.S. textile industry was stuck in the stone ages.

Japanese technology brought it up to date.
The word of the day was 'Ergonomics' as
in 'designed to fit the human body'. Like the seats on the space shuttle, Toyoda looms were ergonomically designed. (Positioning statement: Yes, We're the Same Company, confirmed the association with the new car company, which was gaining hold but would never overtake the U.S. car makers.)
This campaign introduced Toyoda and their water jet looms to the United States.

[Headline by Bruce Hirshfield]