Toyoda
The U.S. textile industry was stuck in the stone ages.
This campaign introduced Toyoda water jet looms
to the United States.
Japanese technology brought it up to date. The word of the day was 'Ergonomics' as in 'designed to fit the human body'.
Like the seats on the space shuttle,
Toyoda looms were ergonomically designed. [Headline by Bruce Hirshfield]
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